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Monday, April 18 • 3:30pm - 4:20pm
The Mobile Glass Ceiling — It Might Just Be Advertising

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What are the essential ingredients to the most robust mobile marketplace in the world? Spectrum, devices, and content all play a vital role. But fundamental to all of these? Advertising. No advertising – no content. No content – no audience and no devices. No devices and spectrum doesn’t even matter. And advertising, the underpinning of this entire dynamic ecosystem, is at an inflection point. The rise of a mobile-first world is pushing the industry to become more efficient, less obtrusive, and more creative than ever before, to enable better ad experiences. Hear from leading mobile media companies and enablers how they’re helping create mobile ads that people will welcome.

Moderators
avatar for Eric John

Eric John

Senior Director, Mobile, IAB (Interactive Advertising Bureau)
Eric John, Senior Director, Mobile, works with media companies, publishers, and marketers to help grow their mobile business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position. Prior to joining IAB, Eric led digital strategy and initiatives for the Association of Magazine Media (MPA) where he helped launch their... Read More →

Speakers
avatar for Peter Chelala

Peter Chelala

VP, Mobile Product & Sales, Viacom
Mr. Peter Chelala has been Vice President of Mobile Product & Sales of Viacom, Inc. since June 4, 2012. Mr. Chelala drive strategy and development of mobile ad sales products across Viacom Media Networks' Music and Entertainment brands. He joined Viacom from The Weather Channel where he worked for the four years building and selling marketing solutions across the its mobile platform. Prior to The Weather Channel, Mr. Chelala spent three years... Read More →
avatar for Alexandra Hardiman

Alexandra Hardiman

VP Mobile Products, The New York Times
Alexandra Hardiman is Executive Director of Mobile Products at The New York Times.  In this position, she is responsible for the overall strategy and product management of The Times's phone and tablet portfolio, comprised of 10+ products across iOS, Android, Windows Mobile, BlackBerry, and the Mobile Web.  Prior to this role, Alex managed all iOS news apps, including the 2010 launches of The Times’s flagship news app for iPad... Read More →
avatar for Christopher Klotzbach

Christopher Klotzbach

Director of Product Marketing, Flurry from Yahoo, Yahoo
Christopher is the Director of Product Marketing for Flurry by Yahoo!, a mobile analytics, publishing and advertising solution. Christopher's background is in print journalism, and before joining Yahoo! he was the media manager of product for Forbes.com.  | | He received his bachelor's degree from Boston University and now resides in the San Francisco area.  
avatar for Ryan McConville

Ryan McConville

President & COO, Kargo
As President and COO, McConville is responsible for overseeing the day-to-day operations of Kargo, including product and engineering, sales and marketing, and leading the next stage of the company’s growth, spearheading its business development initiatives and establishing strategic relationships with major media and technology companies. McConville joined Kargo in 2013 as Senior Vice President of Business Development and Partnerships... Read More →


Monday April 18, 2016 3:30pm - 4:20pm
Newseum 555 Pennsylvania Ave., Washington, DC 20001

Attendees (1)