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Monday, April 18 • 3:30pm - 4:20pm
The Mobile Glass Ceiling — It Might Just Be Advertising

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What are the essential ingredients to the most robust mobile marketplace in the world? Spectrum, devices, and content all play a vital role. But fundamental to all of these? Advertising. No advertising – no content. No content – no audience and no devices. No devices and spectrum doesn’t even matter. And advertising, the underpinning of this entire dynamic ecosystem, is at an inflection point. The rise of a mobile-first world is pushing the industry to become more efficient, less obtrusive, and more creative than ever before, to enable better ad experiences. Hear from leading mobile media companies and enablers how they’re helping create mobile ads that people will welcome.
Moderators
avatar for Eric John

Eric John

Deputy Director, Video, IAB (Interactive Advertising Bureau)
Eric John, Deputy Director, Video, works with media companies, publishers, and marketers to help grow their video business through industry standards, research, and buyer/seller best practices. He brings nearly 15 years of technology marketing and partnership development to this position... Read More →

Speakers
avatar for Peter Chelala

Peter Chelala

VP, Mobile Product & Sales, Viacom
Mr. Peter Chelala has been Vice President of Mobile Product & Sales of Viacom, Inc. since June 4, 2012. Mr. Chelala drive strategy and development of mobile ad sales products across Viacom Media Networks' Music and Entertainment brands. He joined Viacom from The Weather Channel where... Read More →
avatar for Alexandra Hardiman

Alexandra Hardiman

VP Mobile Products, The New York Times
Alexandra Hardiman is Executive Director of Mobile Products at The New York Times.  In this position, she is responsible for the overall strategy and product management of The Times's phone and tablet portfolio, comprised of 10+ products across iOS, Android, Windows Mobile, BlackBerry... Read More →
avatar for Christopher Klotzbach

Christopher Klotzbach

Director of Product Marketing, Flurry from Yahoo, Yahoo
Christopher is the Director of Product Marketing for Flurry by Yahoo!, a mobile analytics, publishing and advertising solution. Christopher's background is in print journalism, and before joining Yahoo! he was the media manager of product for Forbes.com. He received his bachelor's... Read More →
avatar for Ryan McConville

Ryan McConville

President & COO, Kargo
As President and COO, McConville is responsible for overseeing the day-to-day operations of Kargo, including product and engineering, sales and marketing, and leading the next stage of the company’s growth, spearheading its business development initiatives and establishing strategic... Read More →

Monday April 18, 2016 3:30pm - 4:20pm EDT
Newseum 555 Pennsylvania Ave., Washington, DC 20001
  Panel

Attendees (1)